The Highland-Worldwide Group of Companies Ltd. and its subsidiaries respect our shipper’s and website visitors’ right to privacy and take care to ensure all the personal information provided to us is handled and stored in a confidential manner.
Personal information
The Highland-Worldwide Group of Companies Ltd. and its subsidiaries need to obtain certain personal information (i.e. names, addresses, contact information, etc.) as well as personal documents (i.e. passports, visas, customs paperwork, etc.) when preparing moving proposals, monitoring/performing relocations and during repair/settlement of cargo claims. By requesting our services, you consent to the collection, use and retention of your personal information for the purposes set out in this policy.
The Highland-Worldwide Group of Companies Ltd. and its subsidiaries will also use personal information for services directly related to your move and for advertising which are contracted out to a third party (i.e. appliance service/car hauling/marketing agency).
All third-party service providers are given only information that is needed for them to complete the service they are contracted to perform and are required to comply with our Privacy Policy. We will also use information as needed should you wish to participate in any of our “value added” services and for follow-up contacts.
All personal information collected is processed and stored in a secure and confidential database and is shared only on a “need-to-know” basis. Data is kept for a minimum of 5 years before securely being disposed of. The Highland-Worldwide Group of Companies Ltd. uses security measures such as firewalls, antivirus software, individual logins and passwords, along with secured offices and warehouses to protect against unauthorized access to the data.
Our website collects no personal information other than when an individual elects to use our online “Request a Free Estimate” form. If you elect to use that service, we will assume your implied consent to make that information available for the purposes listed within our Privacy Policy.
Non-personally identifiable electronic information
When you visit our website, we collect some basic information that does not identify individual users. This includes pages visited, location data, logs and other communication data, and information about your computer and internet connection, including your IP address, operating system and browser type. Third-party advertising companies may use non-personally identifiable information (e.g. click information, browser type, time and date, website objects clicked or scrolled over) during your visits to this and other websites. These companies typically use a cookie or third-party web beacon to collect this information. These third-party cookies do not collect personally identifiable information. We also may use your IP address and information about the web pages you visit to gather broad demographic information and information about interests and behaviours so that we may better understand our website users. For example, this information may be used to analyze and improve our website design and functionality. We may also share your non-personally identifiable information to deliver tailored advertising to you that matches your interests when you visit our website and other websites.
Advertising
The Highland-Worldwide Group of Companies Ltd. uses the following online services:
- Google, Bing and Meta: ads, remarketing and similar audiences, analytics
- Mailchimp: follow-up communication
- CallRail: inbound call tracking and analytics
Google Ads
We use Google Ads' enhanced conversion tracking to improve the accuracy and effectiveness of our ads. When this feature is enabled, certain customer information, such as email addresses or phone numbers, is converted into a unique string of characters called a "hash" before being sent to Google. This process, known as hashing, combined with data anonymization, protects your personal information by making it unintelligible and secure, ensuring that no identifiable details are revealed.
Google Analytics
Google signals data collection
Google Analytics collects visitation information and associates it with Google information from accounts of signed-in users who have consented to this association for ad personalization. This Google information may include end user location, search history, YouTube history, and data from sites that partner with Google—and is used to provide aggregated and anonymized insights into your users’ cross-device behaviours.
Granular location and device data collection
Google Analytics collects metadata about the city-level location and granular device details of the website visitors so it can provide location and device-based capabilities.
Ads personalization
Google Analytics information of Canadian and US (with the exception of California) website visits is exported to our Ads accounts for the purpose of delivering relevant, personalized experiences to our end users.
Data sharing with Google
We share our Google Analytics data with Google to help improve Google’s products and services and provide us with features like predictions, modelled data, and benchmarking. The data we share is aggregated and de-identified before being used to generate business insights.
Opt out of the use of your non-personally identifiable electronic information
To learn more about the use of your information or to choose not to have your information used by our third-party advertising partner by opting out, please visit the following links:
- Google: My Activity
- Meta: Control the Ads You See
- Microsoft: Personalized ads
Also, you may visit the Network Advertising Initiative by clicking here [optout.networkadvertising.org]. If you delete your cookies, use a different browser, or buy a new computer, you will need to renew your opt-out choice.
Email and physical addresses
We may use email and physical addresses for communication and advertising purposes. They may be used to respond to inquiries, questions, and/or other requests and for follow-up communications. Name, email, city and postal code data may be shared with third-party service providers, Google and Mailchimp, to optimize our advertising and facilitate follow-up communication.
Third-party links
Our website may contain links to other websites which are provided as a convenience for visitors to our website only. Any third-party websites will have their own privacy policies and practices, and we cannot be responsible for such third parties or their websites.
Access to information
You have the right to request that your personal information not be used for any of the aforementioned purposes, and you may, at any time, inquire about what information we currently do have. We strive to ensure that all personal information is kept up to date and accurate. Should there be any changes to your personal information, please promptly notify your move coordinator.
Compliance and communication
All employees and service providers are required to comply with the Privacy Policy as outlined, and any breaches should be immediately notified to the management team for review and correction if necessary.
Our Privacy Policy is reviewed annually, and any updates are posted on our website (www.highland-worldwide.com) and communicated to our employees.
Any questions or complaints about our Privacy Policy can be directed to our Privacy Officer:
Scott Wells, CPA CA
The Highland-Worldwide Group of Companies Ltd.
